ADIDAS CREATOR'S LOUNGE
After the success of the Macy's SacSix mural installation, Adidas wanted to create another pop-up space, for an event at Macy's. The event launched the opening of the Adidas Creators Lounge. Working with design company HappyLucky, Street Artisans contracted SacSix to create a mural wall and 9 pairs of the first ever, wheat-pasted Adidas Superstar sneakers. The wall was constructed using a grid made from 81 unique, hand-embellished t-shirts. During the event, Macy's shoppers entered a raffle to win one of the 81 t-shirts and 9 sneakers.